Accredited ‘B++’ Grade by NAAC | Permanently Affiliated to Dr. Manmohan Singh Bengaluru City University

Ms. SHRUNGA ARASAGALLI M

Ms. SHRUNGA ARASAGALLI M

Assistant Professor & HOD of M.Com

  
  
  

Academic Position

Department - DEPT. OF MCOM
Position - HoD - PG Department of Commerce
Level - Others
Start Date - 01-03-2024
Department - DEPT. OF MCOM
Position - Subject coordinator - Business Studies
Level - Others
Start Date - 01-06-2018

ACADEMIC QUALIFICATION

Department - DEPT. OF MCOM
Subject - Commerce
Academic Degree - UGC NET
University - NTA
From - 19-12-2019
Department - DEPT. OF MCOM
Subject - Management
Academic Degree - FC in HRD
University - Aims Insights
From - 01-06-2013
Department - DEPT. OF MCOM
Subject - Commerce
Academic Degree - M.Com
University - University of Mysore
From - 01-06-2010

Contribution through Committees

Department - DEPT. OF MCOM
Role - Coordinator
Start Date - 12-03-2025
End Date -
Department - DEPT. OF MCOM
Role - Coordinator
Start Date - 15-11-2024
End Date -
Department - DEPT. OF MCOM
Role - Coordinator
Start Date - 27-09-2024
End Date -
Department - DEPT. OF MCOM
Role - Coordinator
Start Date - 20-09-2024
End Date -
Department - DEPT. OF MCOM
Role - Coordinator
Start Date - 31-08-2024
End Date -

Events Organized

Department - DEPT. OF MCOM
Organized by - PG Department of Commerce
Level - Intra-Collegiate
Date - 12-05-2025
Duration - Three Days
Role played - Joint Coordinator
Place - St. Francis College, Koramangala
Department - DEPT. OF MCOM
Organized by - PG Department of Commerce
Level - Intra-Collegiate
Date - 19-02-2025
Duration - Afternoon
Role played - Coordinator
Place - St. Francis College, Koramangala.
Department - DEPT. OF MCOM
Organized by - Department of Commerce
Level - Intra-Collegiate
Date - 23-07-2024
Duration - One day
Role played - Coordinator
Place - St. Francis College, Koramangala

Faculty Development Program

Department - DEPT. OF MCOM
Title of the program - Manuscript Mastery
Select Programme - Short Term Program
Level - International
Organized by - ERU, USA
Place - Virtual
Start Date - 03-02-2025
End Date - 12-02-2025
Department - DEPT. OF MCOM
Title of the program - FDP on original and review manuscript drafting, plagiarism checking & free publication process.
Select Programme - Short Term Program
Level - International
Organized by - ERU, USA.
Place - Virtual
Start Date - 03-02-2025
End Date - 12-02-2025
Department - DEPT. OF MCOM
Title of the program - FDP on Research Manuscript, Patent, Thesis Drafting and Free Publication Process.
Select Programme - Short Term Program
Level - International
Organized by - Eudoxia Research University, USA.
Place - Virtual
Start Date - 03-01-2025
End Date - 11-01-2025
Department - DEPT. OF MCOM
Title of the program - FDP Research Pro Tech Mastery.
Select Programme - Short Term Program
Level - International
Organized by - Eudoxia Research University, USA.
Place - Virtual
Start Date - 03-01-2025
End Date - 11-01-2025
Department - DEPT. OF MCOM
Title of the program - FDP on Data Collection , Coding, Sampling &. Data Interpretation in Qualitative Research Design.
Select Programme - Short Term Program
Level - International
Organized by - ERU, USA
Place - Virtual
Start Date - 16-12-2024
End Date - 23-12-2024
Department - DEPT. OF MCOM
Title of the program - International Workshop on AI GPT Technology and Research Software in Qualitative and Quantitative Re
Select Programme - Short Term Program
Level - International
Organized by - Eudoxia Research University, USA
Place - Virtual
Start Date - 29-11-2024
End Date - 04-12-2024
Department - DEPT. OF MCOM
Title of the program - International Work Shop on Ethical Application of AI GPT Technology and Research Software in Qualit
Select Programme - Short Term Program
Level - International
Organized by - ERU, USA.
Place - Virtual
Start Date - 29-11-2024
End Date - 04-12-2024

Participation (Seminar, Conference, Workshop)

Department - DEPT. OF MCOM
Type of Event - Conference
Title of Event - Transformative Innovations in Science, Technology, Nursing and Medical Sciences.
Level - International
Organized by - ERU, USA
Start Date - 27-12-2024
Duration - Two Days
Place - Virtual
Department - DEPT. OF MCOM
Type of Event - Workshop
Title of Event - International Work Shop on Ethical Application of AI GPT Technology and Research Software in Qualit
Level - International
Organized by - ERU, USA
Start Date - 29-11-2024
Duration - One week or more
Place - Virtual
Department - DEPT. OF MCOM
Type of Event - Workshop
Title of Event - International Workshop on AI GPT Technology and Research Software in Qualitative and Quantitative Re
Level - International
Organized by - ERU, USA
Start Date - 29-11-2024
Duration - 5 Days
Place - Virtual
Department - DEPT. OF MCOM
Type of Event - Conference
Title of Event - Recent Advancement in Social Science and Humanities.
Level - International
Organized by - ERU, USA
Start Date - 27-11-2024
Duration - Two Days
Place - Virtual

PhD Details

Department - DEPT. OF MCOM
Title of Thesis - CRM Practices in Banking Sector - A Study In Bengaluru
Date of Qualifying PhD - 31-03-2021
Category - Part Time
University / Institution - University of Mysore
Date of Registration - 31-03-2021
Current Status - Ongoing / Submitted
Date of Guideship -

Presentations

Department - DEPT. OF MCOM
Title of Paper - Investigating novel strategies to increasew the efficacy of social media marketing campaigns.
Title of Conference - INTERNATIONAL CONFERENCE ON LEVERAGING TECHNOLOGY AND ANALYTICS FOR SUSTAINABLE BUSINESS GROWTH: INN
Organized by - St. Francis College, Koramangala
Level - International
Start Date - 28-01-2025
Duration - Two Days
Place - Bengaluru

Publications

Department - DEPT. OF MCOM
Publication Type - Journal
Level - International
Title - Comparative study on brand equity of payment Apps in India
Volume - 30
No - ISSN: 2148-2403
Page No -
Year - 2024
Date - 01-06-2025
First Author - Dr. Chandrika Reddy
Second Author - Dr. Ravikiran P
Other Authors - Shrunga A M
Department - DEPT. OF MCOM
Publication Type - Journal
Level - National
Title - Investigating novel strategies to increasew the efficacy of social media marketing campaigns.
Volume - Volume 14
No - ISSN: 2277-7881
Page No - 1043-1055
Year - 2025
Date - 31-01-2025
First Author - Shrunga A M
Second Author - NA
Other Authors - NA
DOI/URL - ISSN: 2277-7881; Impact factor: 9.014, Volume 14, Issue: 1(1), www.ijmer.in , Pg: 1043-1055

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