Accredited ‘B++’ Grade by NAAC | Permanently Affiliated to Dr. Manmohan Singh Bengaluru City University

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Dr. SONIYA K

Dr. SONIYA K

Associate Professor & HOD of MBA

Academic Position

Department - DEPT. OF MBA
Position - Associate Professor
Level - Others
Start Date - 01-07-2019

ACADEMIC QUALIFICATION

Department - DEPT. OF MBA
Subject - Marketing
Academic Degree - Ph.D
University - Anna University
From - 04-07-2011
Department - DEPT. OF MBA
Subject - Management
Academic Degree - M.Phil
University - Bharathiar University
From - 16-06-2010
Department - DEPT. OF MBA
Subject - Finance & Marketing
Academic Degree - MBA
University - Anna University
From - 02-08-2006
Department - DEPT. OF MBA
Subject - General
Academic Degree - UG
University - Avinashilingam Deemed University
From - 01-04-2003

Awards, Achievements

Department - DEPT. OF MBA
Level - International
Awarded by - ESHIFT INTERNATIONAL ACADEMY
Date - 16-08-2025
Department - DEPT. OF MBA
Level - International
Awarded by - DMI.ST.JOHN THE BAPTIST UNIVERSITY Malawi, central Africa & Multi Spectrum Rural Skill Developme
Date - 02-10-2024

Contribution through Clubs

Department - DEPT. OF MBA
Role - Coordinator
Start Date - 29-07-2025
End Date - 29-07-2025
Department - DEPT. OF MBA
Role - Convenor
Start Date - 05-04-2025
End Date -
Department - DEPT. OF MBA
Role - Convenor
Start Date - 28-03-2025
End Date -
Department - DEPT. OF MBA
Role - Convenor
Start Date - 16-01-2025
End Date -
Department - DEPT. OF MBA
Role - Convenor
Start Date - 06-11-2024
End Date -
Department - DEPT. OF MBA
Role - Convenor
Start Date - 28-10-2024
End Date - 29-10-2024
Department - DEPT. OF MBA
Role - Convenor
Start Date - 12-08-2024
End Date - 14-08-2024

Contribution through Committees

Department - DEPT. OF MBA
Role - Member
Start Date - 02-01-2025
End Date - 15-05-2025

Events Organized

Department - DEPT. OF MBA
Organized by - MBA
Level - Others
Date - 07-10-2025
Duration - One week or more
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Department of MBA
Level - Intra-Collegiate
Date - 28-03-2025
Duration - Afternoon
Role played - Convener
Place -
Department - DEPT. OF MBA
Organized by - Department of MBA
Level - Others
Date - 12-03-2025
Duration - Afternoon
Role played - Coordinator
Place - St Francis College Bengaluru
Department - DEPT. OF MBA
Organized by - MBA
Level - Others
Date - 07-09-2024
Duration - One week or more
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Tycoon Club, Department of BBA
Level - National
Date - 29-07-2021
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Agripreneur Club, Department of BBA,St.Francis College
Level - International
Date - 05-06-2021
Duration - One day
Role played - Coordinator
Place -
Department - DEPT. OF MBA
Organized by - Research & Development Cell
Level - International
Date - 03-05-2021
Duration - One week or more
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Agripreneur Club, Department of BBA, St.Francis College
Level - National
Date - 10-04-2021
Duration - One day
Role played - Coordinator
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Tycoon Club, Department of BBA
Level - Intra-Collegiate
Date - 19-12-2020
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Tycoon Club, Department of BBA
Level - Inter-Collegiate
Date - 30-10-2020
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Tycoon Club, Department of BBA
Level - Intra-Collegiate
Date - 10-10-2020
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Department of BBA
Level - Others
Date - 01-10-2020
Duration - Afternoon
Role played - Coordinator
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Agripreneur Club, Department of BBA
Level - National
Date - 26-09-2020
Duration - Afternoon
Role played - Coordinator
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Tycoon Club, Department of BBA
Level - Intra-Collegiate
Date - 05-09-2020
Duration - Forenoon
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Department of BBA
Level - Others
Date - 03-09-2020
Duration - Afternoon
Role played - Coordinator
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Department of BBA, St.Francis College
Level - Intra-Collegiate
Date - 21-03-2020
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - Research Cell
Level - National
Date - 15-02-2020
Duration - One day
Role played - Convener
Place - Bengaluru
Department - DEPT. OF MBA
Organized by - St.Francis College
Level - Intra-Collegiate
Date - 24-07-2019
Duration - One day
Role played - Coordinator
Place - Bengaluru

Extension

Department - DEPT. OF MBA
Recognising Agency - Industry
Target Group - Faculty
Date - 16-08-2025
Duration - One Month or more
No of Students involved -
Department - DEPT. OF MBA
Recognising Agency - Industry
Target Group - Academicians
Date - 15-05-2025
Duration - One week or more
No of Students involved -
Department - DEPT. OF MBA
Recognising Agency - Industry
Target Group - Academicians
Date - 15-03-2025
Duration - One week or more
No of Students involved -
Department - DEPT. OF MBA
Recognising Agency - Others
Target Group - Faculty
Date - 07-03-2025
Duration - Forenoon
No of Students involved -
Department - DEPT. OF MBA
Recognising Agency - Others
Target Group - Faculty
Date - 25-02-2025
Duration - One week or more
No of Students involved -
Department - DEPT. OF MBA
Recognising Agency - Industry
Target Group - Academicians
Date - 15-01-2025
Duration - One week or more
No of Students involved -

Faculty Development Program

Department - DEPT. OF MBA
Title of the program - IPR
Select Programme - Online Course/Lecture Series
Level - National
Organized by - St Francis College
Place - Bengaluru
Start Date - 21-10-2025
End Date - 26-10-2025
Department - DEPT. OF MBA
Title of the program - AI ASSISTED DEVELOPMENT OF FAST & SECURE IoT (Internet of Things) FOR AGRICULTURE AND TEXTILE IN
Select Programme - Short Term Program
Level - International
Organized by - SSM COLLEGE OF ENGINEERING
Place - TAMILNADU
Start Date - 18-08-2025
End Date - 23-08-2025
Department - DEPT. OF MBA
Title of the program -
Select Programme - Online Course/Lecture Series
Level - International
Organized by - Siva Shivani Institute of Management
Place - Telegana
Start Date - 23-06-2025
End Date - 27-06-2025
Department - DEPT. OF MBA
Title of the program -
Select Programme - Short Term Program
Level - International
Organized by - PRIMAX FOUNDATION
Place - Bengaluru
Start Date - 19-05-2025
End Date - 25-05-2025
Department - DEPT. OF MBA
Title of the program - Harnessing Artificial Intelligence to Transform Teaching and Learning
Select Programme - Online Course/Lecture Series
Level - National
Organized by - Kumaraguru School of Business
Place - Coimbatore
Start Date - 06-01-2025
End Date - 10-01-2025
Department - DEPT. OF MBA
Title of the program -
Select Programme - Online Course/Lecture Series
Level - International
Organized by - Nehru Institute of Engineering and Technology
Place - Coimbatore
Start Date - 23-12-2024
End Date - 30-12-2024
Department - DEPT. OF MBA
Title of the program -
Select Programme - Online Course/Lecture Series
Level - International
Organized by - St Francis College
Place - Bengaluru
Start Date - 02-12-2024
End Date - 07-12-2024
Department - DEPT. OF MBA
Title of the program - Entrepreneurship & Startup Ecosystem
Select Programme - Short Term Program
Level - National
Organized by - ATAL Academy - ISBR College
Place - Electronic City, Bengaluru
Start Date - 11-11-2024
End Date - 16-11-2024
Department - DEPT. OF MBA
Title of the program -
Select Programme - Online Course/Lecture Series
Level - National
Organized by - ISBR Business School
Place - Bengaluru
Start Date - 11-11-2024
End Date - 16-11-2024
Department - DEPT. OF MBA
Title of the program - Integrating NEP 2020 into Higher Education: Strategies for Faculty Development and Curriculum Innova
Select Programme - Online Course/Lecture Series
Level - National
Organized by - Hindustan College of Arts & Science
Place - Coimbatore
Start Date - 02-09-2024
End Date - 06-09-2024
Department - DEPT. OF MBA
Title of the program - Enhancing Academic and Administrative Excellence Through Quality Initiatives
Select Programme - Online Course/Lecture Series
Level - National
Organized by - Park's College
Place - Coimbatore
Start Date - 22-07-2024
End Date - 29-07-2024
Department - DEPT. OF MBA
Title of the program - EMERGING TRENDS IN STATISTICS AND DATA SCIENCE
Select Programme - Other Orientation
Level - International
Organized by - Cochin University of Science & Technology, Cochin M.D. University, Rohtak University of Kerala,
Place -
Start Date - 07-09-2021
End Date - 10-09-2021
Department - DEPT. OF MBA
Title of the program - Implementation of NEP - 2020 in teachers education
Select Programme - Other Orientation
Level - National
Organized by - Dravidian University
Place - Bengaluru
Start Date - 05-09-2021
End Date -
Department - DEPT. OF MBA
Title of the program - Opportunities & Challenges in the Implementation of National Education Policy 2020 in HEIs
Select Programme - Online Course/Lecture Series
Level - National
Organized by - Malleswaram Ladies' Association First Grade College for Women
Place - Bangalore
Start Date - 24-08-2021
End Date -
Department - DEPT. OF MBA
Title of the program -
Select Programme - Online Course/Lecture Series
Level - International
Organized by - INTERNSHALA
Place -
Start Date - 24-08-2021
End Date -
Department - DEPT. OF MBA
Title of the program - Mentoring Pedagogy and Teaching for Higher Education
Select Programme - Other Orientation
Level - National
Organized by - PRINCE SHRI VENKATESHWARA ARTS AND SCIENCE COLLEGE
Place - Bengaluru
Start Date - 21-08-2021
End Date -
Department - DEPT. OF MBA
Title of the program - Research Paradigms
Select Programme - Program organised for non teaching staff
Level - International
Organized by - St Francis College
Place - Bengaluru
Start Date - 03-05-2021
End Date - 08-05-2021
Department - DEPT. OF MBA
Title of the program - Powering up Personality and Positivity-3P’s
Select Programme - Program organised for non teaching staff
Level - National
Organized by - SIVANANDA SARMA MEMORIAL R V COLLEGE
Place - Bengaluru
Start Date - 30-05-2020
End Date -
Department - DEPT. OF MBA
Title of the program - An innovative learning model in digital age:Flipped Classroom
Select Programme - Online Course/Lecture Series
Level - National
Organized by - St.Francis College
Place - Bengaluru
Start Date - 30-05-2020
End Date -
Department - DEPT. OF MBA
Title of the program - Open Educational Resources
Select Programme - Program organised for non teaching staff
Level - International
Organized by - Kongu Arts & Science College
Place - Perundurai, Erode
Start Date - 22-05-2020
End Date -

Participation (Seminar, Conference, Workshop)

Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - Building Trust in AI: Navigating Standards, Frameworks & Regulations for Responsible AI Governan
Level - National
Organized by - Computer Society of India
Start Date - 13-11-2025
Duration - One day
Place - Coimbatore
Department - DEPT. OF MBA
Type of Event - Others
Title of Event - MDP on Research Methods
Level - National
Organized by - Patrician College of Arts & Science
Start Date - 28-07-2025
Duration - Three Days
Place - Chennai
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - The Art of Writing and Publishing Scopus Indexed Research Paper
Level - International
Organized by - SRM Institute of Science and Technology, Ramapuram Campus
Start Date - 28-06-2025
Duration - One day
Place - Chennai
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - Quantitative Research Using SPSS and AMOS
Level - National
Organized by - SRM University
Start Date - 04-06-2025
Duration - One week or more
Place - Chennai
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - Research Methodology in Commerce and Management
Level - National
Organized by - Shri Muktanand College Gangapur
Start Date - 03-03-2025
Duration - One day
Place - Maharashtra
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - Research Methodology in Commerce and Management
Level - National
Organized by - Shri Muktanand College
Start Date - 03-03-2025
Duration - One day
Place - Maharashtra
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - A journey towards successful entrepreneurship
Level - National
Organized by - Mar Gregorios College of Arts & Science
Start Date - 01-03-2025
Duration - One day
Place - Alappuzha
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - Financial Education A Life Skill Under NEP 2020
Level - National
Organized by - Jinvani Management College
Start Date - 10-12-2024
Duration - One day
Place - Bihar
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - Wealth Creation through financial Planning
Level - National
Organized by - Magadh University
Start Date - 09-12-2024
Duration - One day
Place -
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - "Mastering the craft : A workshop on writing & Publishing High-Quality Research Papers"
Level - International
Organized by - Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai
Start Date - 05-10-2024
Duration - One day
Place - Mumbai
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - Applications of Artificial Intelligence
Level - National
Organized by - Smt.Bangaramma Sajjan Arts,Commerce & Science College for Women
Start Date - 16-08-2024
Duration - One day
Place - Vijayapur
Department - DEPT. OF MBA
Type of Event - Webinar
Title of Event - “Development of Simulation Game, “Project PAL” using the SECI Model and Collaborative Learning
Level - International
Organized by - Shri Vaishnav Vidyapeeth Vishwavidyalaya
Start Date - 26-07-2024
Duration - Forenoon
Place - Indore
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - Intellectual Property (IP) Rights
Level - National
Organized by - Dr. SUDHANVA SINGH NETAM GOVERNMENT COLLEGE MALANJKHAND DIST.BALAGHAT(M.P)
Start Date - 23-07-2024
Duration - One day
Place - Madhya Pradesh
Department - DEPT. OF MBA
Type of Event - Workshop
Title of Event - "Emerging Paradigm in Healthcare Marketing"
Level - University
Organized by - BHARATHIAR UNIVERSITY
Start Date - 22-06-2019
Duration - One day
Place - Coimbatore

PhD Details

Department - DEPT. OF MBA
Title of Thesis - A study on influence of celebrity endorsement on consumer purchase intention towards personal care
Date of Qualifying PhD - 21-06-2017
Category - Part Time
University / Institution - Anna University/Kongu School of Business
Date of Registration - 15-07-2011
Current Status - Awarded
Date of Guideship -

Presentations

Department - DEPT. OF MBA
Title of Paper - "l Chatbots ni CRM: Customer Experience and Engagement Improvement
Title of Conference - AICTE Sponsored National Conference on Machine Learning
Organized by - KGISL Institute of Technology, Coimbatore.
Level - National
Start Date - 22-08-2025
Duration - Two Days
Place - Tamilnadu
Department - DEPT. OF MBA
Title of Paper - GIG AND PLATFORM ECONOMY: PERSPECTIVES ON GENDER INEQUALITIES AND SOCIAL SECURITY IN INDIA
Title of Conference - NDUSTRY 5.0: ADVANCING HUMAN-CENTRIC INNOVATION AND SUSTAINABLE TRANSFORMATION
Organized by - SANKARA COLLEGE OF SCIENCE & COMMERCE
Level - International
Start Date - 26-03-2025
Duration - One day
Place - Coimbatore
Department - DEPT. OF MBA
Title of Paper - Revolutionising the future:Integrating Artificial Intelligence with Innovative Commerce and Manageme
Title of Conference - Revolutionising the future:Integrating Artificial Intelligence with Innovative Commerce and Manageme
Organized by - KPR College of Arts Science and Research
Level - International
Start Date - 22-02-2025
Duration - One day
Place - Coimbatore
Department - DEPT. OF MBA
Title of Paper - Ai Powered Influencer Marketing : Battling Fake Engagement
Title of Conference - Rural renaissance:women, Livelihood & Growth
Organized by - Happy Valley Business School
Level - National
Start Date - 20-02-2025
Duration - One day
Place - Coimbatore
Department - DEPT. OF MBA
Title of Paper - A STUDY ON INTEGRATION OF AI INRECRUITMENT AND SELECTION PROCESS OF MANPOWER WITH SPECIAL R REFERENC
Title of Conference - Leveraging Technology and Analytics for Sustainable Business Growth Innovation in management, AI &am
Organized by - St Francis College
Level - International
Start Date - 24-01-2025
Duration - Two Days
Place - Bengaluru

Publications

Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - ENHANCING CUSTOMER EXPERIENCE AND ENGAGEMENT THROUGH AI CHATBOTS IN CRM
Volume - VOL. 23, NO. S1(2025)
No - ISSN:1581-5374 E-ISSN:1855-363X
Page No -
Year - 2025
Date - 06-08-2025
First Author - Dr Soniya K
Second Author - Ms.A. Aaziya
Other Authors - Dr. G. Mohanraj
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Proceedings
Level - National
Title - "Blockchain in Business: Transformative Trends in Commerce"
Volume -
No - 978-81-986573-5-0)
Page No -
Year - 2025
Date - 26-06-2025
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL - https://doi.org/10.5281/zenodo.15737766
Department - DEPT. OF MBA
Publication Type - Proceedings
Level - National
Title - The Impact of AI and Automation on Modern Marketing Strategies
Volume -
No - 978-93-343-0212-7
Page No -
Year - 2025
Date - 24-06-2025
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Proceedings
Level - National
Title - Using AI to Ensure Authentic and Ethical Influencer Marketing
Volume -
No - 978-81-988103-1-1
Page No -
Year - 2025
Date - 30-05-2025
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Book
Level - National
Title - PRINCIPLES OF AI MARKETING & TECHNIQUES
Volume -
No - 978-81-986244-6-8
Page No -
Year - 2025
Date - 15-05-2025
First Author - Dr.K.Soniya
Second Author - Ms.A.Aaziya
Other Authors - Mr.S.Maheshwaran, Dr.G.Mohanraj
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - ARTIFICIAL INTELLIGENCE: REVOLUTIONIZING INDUSTRIES, ETHICS, AND SOCIETY IN THE NEXT DECADE
Volume - Volume:14, Issue:1(1)
No - ISSN:2277-7881;
Page No -
Year - 2025
Date - 08-01-2025
First Author - Santa Maria Viviyana V
Second Author - Dr Soniya K
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - A STUDY ON INTEGRATION OF AI INRECRUITMENT AND SELECTION PROCESS OF MANPOWER WITH SPECIAL R REFERENCE TO ZERAME,CHENNAI.
Volume - Volume:14, Issue:1(1)
No - ISSN:2277-7881
Page No -
Year - 2025
Date - 08-01-2025
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - Transpersonal Brain Research In Training: Developing Awareness And Its Impact In Learning Conditions
Volume - Volume 14, No 30
No - 2249-9040
Page No -
Year - July-December 2024
Date - 17-12-2024
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - A Study On Work-Family Conflict Among Female Nurses
Volume - Volume:10, Issue:8
No - 2320-2882
Page No - b849-b862
Year - Aug 2024
Date - 10-08-2024
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL - https://ijcrt.org/confirmationletter.php?&pid=IJCRT2408204
Department - DEPT. OF MBA
Publication Type - Book
Level - National
Title - Organizational Behaviour
Volume -
No - 978-93-6260-774-4
Page No -
Year - 2024
Date - 25-07-2024
First Author - Dr. Naveen Prasath. S
Second Author - Dr. Soniya. K
Other Authors - Ms. Aaziya. A
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - Women Empowerment: A Contribution to Economic and Human Development
Volume - VOLUME:10, ISSUE:1(4)
No - ISSN:2277-7881
Page No -
Year - April :2021
Date - 05-04-2021
First Author - Dr.Soniya K
Second Author -
Other Authors -
DOI/URL -
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - VIRTUAL REALITY AND ITS IMPACT ON CUSTOMER INVOLVEMENT
Volume - VOLUME 14, ISSUE 4
No - ISSN No:1001-2400
Page No - 2758
Year - 2020
Date - 23-07-2020
First Author - Dr Soniya K
Second Author - Dr.P.Karthikeyan
Other Authors -
DOI/URL - https://doi.org/10.37896/jxu14.4/303
Department - DEPT. OF MBA
Publication Type - Journal
Level - International
Title - Covid - 19: Mitigation Strategies for Pandemic in India
Volume - Volume 5, Issue 4
No - ISSN:2455-2631
Page No -
Year - April 2020
Date - 15-04-2020
First Author - Dr Soniya K
Second Author -
Other Authors -
DOI/URL -

Membership (Research body/Professional Association)

Department - DEPT. OF MBA
Position - Member
Level - Others
Start Date - 29-09-2021
End Date -

St. Francis College

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Email : info@stfranciscollege.edu.in

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