The 60 Second Hustle – Minute to Sell It event was organized with the objective of enhancing students’ communication, persuasion, and critical thinking skills through a time-bound selling challenge. The event aimed to bridge the gap between theoretical marketing concepts and practical application by placing students in real-time selling scenarios.The competition was conducted in two rounds—a Preliminary Round and a Final Round. In the preliminary round, participants were given a product or service and were required to pitch and sell it within 60 seconds. This round tested spontaneity, clarity of thought, creativity, and confidence. Judged by Mr. Rahul Suresh, based on performance, shortlisted participants advanced to the final round.The final round posed a greater challenge, as students were given surprise products with limited preparation time. Participants were expected to identify key features, target the right customer segment, and deliver a compelling value proposition within the stipulated time. This round evaluated strategic thinking, adaptability, and persuasive communication by Ms. Deepa P.B and Ms. Reshma R.The event witnessed enthusiastic participation, with students displaying remarkable confidence, innovation, and presence of mind. The competitive yet supportive atmosphere encouraged peer learning and active engagement. Students reported that the event helped them overcome stage fear, think on their feet, and understand the practical challenges of selling under pressure.Overall, 60 Second Hustle was a highly engaging and impactful learning experience that successfully nurtured essential entrepreneurial and marketing skills among students, making it a valuable addition to experiential learning initiatives.